Meshing Famous Personalities and Government Programmes as a marketing tool

A year ago, the Philippine Department of Education (DepEd) partnered with a world class Philippine actor, Lea Salonga (Tony, Laurence Olivier, Drama Desk, Outer Critics Circle award winner), to release a public announcement video regarding the value of building a world class educational system in a safe environment conducive to learning.

This was to be an annual project called Brigada Eskwela (School Brigade), focusing on various themes per year (Maintaining Safe School envirnoments, High End classroom materials, etc) Brigada Eskwela’s theme last year involved volunteer teachers, parents, students, community members and other organizations doing minor repairs on schools in preparation for the start of the school year.

There are two things I’d like to present as an activity for those thinking of strategies in their own organisations to engage their audiences:
1. Look outside of your industry and even outside the country for ideas. I looked at another country for this exercise.
2. Determine the value of the piece (see the video below) and see what learning you gain from it. Marketing strategies are transferable skills across global regions after all.

How about you? What other learning have you gained from viewing this video as it relates to your organisational needs or your work requirements today? How do you look for ideas for outside-the-box sessions?

1 comment to Meshing Famous Personalities and Government Programmes as a marketing tool

  • When I read an article that makes this subject so interesting I have to say something. Your insightful points and interesting material has given me reason to ponder these things.