Customizations = Engagement and maybe even True Loyalty

I like my customized espresso drink at Starbucks. When I hear a barrista in any coffee shop sigh under their breath because of a complicated drink, I wonder if the training they received that linked their corporate vision to their specific work was clearly articulated.

At a training session in Atlanta this weekend, a colleague . . . → Read More: Customizations = Engagement and maybe even True Loyalty